Your Reputation Is Talking. What’s It Saying?
What happens when someone hears your name for the first time and Googles you?
Do they immediately understand who you are, what you're brilliant at and why they should trust you?
Or does what they find represent a version of you that you've already outgrown?
In this episode of Impossible to Ignore, I'm talking about something I've become a little bit obsessed with lately: reputation.
I recorded this one at 5.30am on a Monday morning, sitting in bed with a cup of tea, because I woke up thinking about the gap that exists for so many brilliant people between how good they actually are and what the outside world can see.
We tend to assume we need more visibility.
More followers. More content. More Instagram. More LinkedIn.
But sometimes you don't have a visibility problem.
You have an evidence problem.
In this episode, I share my own journey of building a reputation without initially realising that's what I was doing. From writing my books and becoming a bestselling author, to media, speaking, podcasting, awards, websites, brand photography and everything else I've built around my name.
Individually, they're all great things to have.
Together, they tell a story.
That's what I now call your Reputation Portfolio™.
I'm also sharing why writing Confident As Fck changed the way I think about books. A book isn't simply something you sell on Amazon. For an expert, founder or entrepreneur, it can become one of the most valuable authority assets attached to your name.
And I'm taking you behind the scenes of what I'm building next with Impossible to Ignore, including KNOWN, Impossible to Ignore Authors, and the boutique 1:1 work I'm now doing with entrepreneurs and experts who want to intentionally build their reputation.
Because I'm not interested in building a huge machine.
I don't want hundreds of clients moving through the same process.
I work closely with just 2 to 3 private clients each month because I want to know the people I work with. I want to understand your story, your business, your expertise, where you're going and what you want your name to become known for.
Then we can work out what needs to exist around you to help make that happen.
Your positioning. Your personal brand. Your website. Your book. Your visibility. Your authority assets. Your Reputation Portfolio.
It's personal, strategic and deliberately boutique.
In this episode
We talk about why being brilliant at what you do and being known for being brilliant at it are two very different things, why your reputation exists whether you're intentionally building it or not, and why social media is only one part of the picture.
I also explore why premium pricing needs visible evidence, how books, websites, media, podcasts, speaking, awards, photography and client results work together to build authority, and why one reputation asset on its own isn't a reputation strategy.
Most importantly, I want you to Google yourself after listening.
Look at what you find as though you've never met yourself before.
And ask:
If somebody discovered me for the first time today, would they see who I've been, or would they understand who I'm becoming?
And if there's a gap, I'd genuinely love to hear about it.
Message me and tell me:
“Rachael, I Googled myself and this is what I realised…”
Or even better, tell me what you wish you'd found.
KNOWN
KNOWN is our intimate two-day brand and reputation experience in Scotland for entrepreneurs, founders, coaches, authors and experts who are ready to become recognised for their work and trusted for their expertise.
Together, we'll work on your positioning, what you want to become known for, your Reputation Portfolio™, visibility strategy, brand direction and 12-month roadmap. You'll also be professionally photographed by international branding photographer Jennifer McLuckie, leaving with elevated imagery designed around the person and reputation you're becoming.
Discover KNOWN and request an invitation
WANT TO WRITE YOUR BOOK?
I'm also opening the doors to Impossible to Ignore Authors, my boutique publishing experience for experts, founders, entrepreneurs, coaches and consultants who want their book to do far more than simply sit on Amazon.
We start with what your book needs to achieve, your core message, positioning, signature thinking and how the book fits into your wider business and reputation. Depending on how you work with me, we can then take that through editorial development, professional publishing, launch and visibility strategy.
I only work with a very small number of authors because I want this to remain personal. I want to know you, understand your book and understand what you want it to make possible.
I have 2 publishing spaces available for October for people who are serious about getting their book into the world and want to work towards being published within the next six months.
Find out about Impossible to Ignore Authors and apply
COME AND SAY HELLO
If this episode has made you rethink your own reputation, send me a message. Tell me what you're building, what you want to become known for, or what you discovered when you Googled yourself.
Personal Instagram: @rachaellawrenceuk
Impossible to Ignore: @impossibletoignore.co
Email: hello@rachaellawrence.co.uk
And before you go, ask yourself:
What do I want my name to mean two years from now?
Because once you know the answer to that, you can start intentionally building the reputation around it.
