What If You Actually Want More?

What do you actually want?

I'm not talking about what sounds sensible or what you think you should want. And I'm not talking about the answer that makes you sound grateful, grounded and perfectly reasonable.

What do you really want?

In this episode of Impossible to Ignore, I’m talking about desire, ambition and why so many of us make the things we want conditional on achieving something first.

This whole conversation started with a bottle of champagne.

My husband offered to buy me one and I told him we should wait until I signed my first publishing client. About thirty seconds later, I found myself thinking… why am I making the champagne conditional?

So I put three bottles in the trolley.

Because how often do we do this?

I’ll celebrate when…

I’ll call myself successful when…

I’ll write the book when…

I’ll put myself out there when…

I’ll let myself have the thing when I’ve earned it.

In this episode, I’m exploring our complicated relationship with wanting more, why we sometimes make our ambitions smaller to protect ourselves, and the idea I can’t stop thinking about:

Maybe desire is information.

Maybe those ideas, dreams and possibilities that keep coming back aren’t something we should automatically explain away.

Maybe we should pay attention to them.

We’re talking intuition, ambition, success, trusting yourself and what “more” actually means when you stop letting everybody else define it for you.

And I’ll leave you with the question I’m asking myself:

What do you want, if you stop trying to make the answer sound sensible?

Write the book you can’t stop thinking about

If one of those things you can’t ignore is the book you know you’re meant to write, I work privately with a small number of authors to take their idea from manuscript to a beautifully published book.

My publishing experiences are high-touch, personal and designed for experts, entrepreneurs and people with something meaningful to say.

Founding Author pricing is available until 30 November 2026.

Apply for your publishing experience with me at:

https://impossibletoignore.co/impossible-to-ignore-authors#/

Come and find me

Instagram: @rachaellawrenceuk

Website: https://impossibletoignore.co

My next LIVE EVENT: https://impossibletoignore.co/impossible-to-ignore-or-known

And if this episode made you think of someone who needs to hear it, send it to them.

Rachael x