AI Can Make It Faster. But It Can’t Give You This.

A conversation I had with an author today stopped me in my tracks.

She told me she wasn't looking for the biggest publishing company. She wanted something more boutique. More personal. She wanted to know the person she was working with was genuinely invested in her book, her ideas and what she was trying to build.

And it got me thinking about AI, speed and where I believe premium businesses are heading next.

Because AI can help us create faster than ever. Content. Websites. Ideas. Books. Strategies. Systems.

And I absolutely believe there's a place for it.

But when everyone has access to speed, speed stops being the thing that sets you apart.

Experience does.

In this episode, I'm talking about why I believe boutique, high-touch businesses could become even more valuable as AI becomes part of everyday life, and why the businesses that make people feel known, understood and genuinely supported will have an enormous opportunity.

I talk about the difference between convenience and experience, why boutique doesn't mean small, and the question I think every expert, entrepreneur and service provider should be asking:

If AI could make 70% of what I do faster or cheaper tomorrow, why would somebody still choose me?

Because your value isn't simply in what you produce.

It's in your judgement, your ideas, your experience, your standards, your relationships and the way people feel when they work with you.

And that is incredibly difficult to automate.

Want to publish your book with Impossible to Ignore?

I'm currently looking for the first ten Founding Authors to publish with Impossible to Ignore.

This is a deliberately boutique, high-touch publishing experience for experts, entrepreneurs, consultants, coaches, service providers and experienced professionals who want to turn what they know into a book that builds their reputation and supports the business they're building.

You'll work closely with me, one-to-one, with a handpicked team around us and someone genuinely in your corner who cares about the success of your book, your reputation and your business.

If you've been thinking about writing your thought leadership book, or you've already started and you're ready to finally bring it into the world, you can apply to become one of our first Founding Authors using the link below.

Apply to become a Founding Author:

https://impossibletoignore.co/impossible-to-ignore-authors

Connect with me

Instagram: @rachaellawrenceuk

Impossible to Ignore: @impossibletoignore.co

Rachael Lawrence

Founder, Reputation Strategist & Publisher

Impossible to Ignore™