Why I’m Building Impossible to Ignore

What does it actually take to become known for what you do?

In this episode, I’m taking you behind the scenes of what I’m building with Impossible to Ignore, why my business and messaging have been evolving, and the realisation that has completely changed the way I think about personal branding.

Because being brilliant at what you do isn't always enough.

People need to know you're brilliant at it.

I'm talking about the difference between simply being visible and intentionally building a reputation. One that means your name is associated with something, your expertise is recognised, and the right opportunities, clients and conversations start finding their way to you.

I also introduce the idea of your Reputation Portfolio, the body of evidence that exists beyond your social media following. Your website, media, books, speaking, podcast appearances, awards, collaborations, client results, photography and everything else that helps establish what you know and why people should pay attention.

I'm also sharing a little more about KNOWN, the new in-person branding experience I'm creating in Scotland with branding photographer Jennifer McLuckie, and why we're bringing positioning, messaging, reputation and brand photography together in one room.

And there’s another change coming to the podcast.

I want to start talking to founders, entrepreneurs, authors, creatives, coaches, consultants and experts who are building something worth knowing about.

So if you're building something that is making you impossible to ignore, I want to hear your story.

In this episode:

• Why Impossible to Ignore is evolving

• Why being good at what you do isn't enough

• The difference between visibility and reputation

• What I mean by a Reputation Portfolio

• Why follower numbers aren't the same as authority

• Why your brand may no longer reflect the person you've become

• The relationship between confidence, visibility, authority and income

• What Jennifer and I are creating with KNOWN

• Why I'm opening the podcast to guest conversations

• The question I think every founder and expert should ask themselves: What do I actually want to be known for?

Want to be part of Impossible to Ignore?

If you're building something interesting, have become known for your expertise, reinvented yourself, created a distinctive brand or have a story about what it really took to get people to pay attention to your work, I'd love to hear from you.

And if you'd like to hear more about KNOWN, our intimate branding experience in Scotland, keep listening. I'll be sharing much more behind the scenes as we build it.

Next episode: Google yourself. What does your digital reputation say about you before you've even entered the room?

https://www.instagram.com/rachaellawrenceuk

https://www.rachaellawrence.co.uk

https://www.impossibletoignore.co